The International Pole Sports Federation is delighted to announce the launch of the rebranding of the IPSF logo.
The logo has been part of the IPSF since launching in 2009 and has been synonymous with the growth of the Pole Sports Olympic Movement over the last 8 years. So much has changed and evolved within pole, the IPSF committee felt that it was a time to reflect the evolution of our sport with exciting new logos.
After the historical meeting with the International Olympic Committee and the feedback that our sport is young, progressive and trendy, the team wanted to design logos to reflect these comments. Over 140 designs were submitted during a 2-month process.
The IPSF Logo
The IPSF team wanted to keep elements of the old logo echoed in the new design. The globe and the colour blue were a main feature in the original logo and it was agreed that these should be mirrored in any new proposal. With the addition of a bolder blue and a bright colour palette, the IPSF logo is unified with the sub-logos through style and colour shade. It was felt that a bold statement design was needed with a contemporary and fresh feel; the committee are delighted with the results.
In keeping with the evolutionary concept of our sport and the launch of the new disciplines, new sub-logos were created for each style of pole that will be governed under the IPSF umbrella.
As Pole Sports is the discipline that will one day take part in global sporting events and be submitted for recognition and possible inclusion in the Olympic Games, the laurels from the original IPSF logo were kept on the new Pole Sports logo.
The colour green and the wings symbols were important to the IPSF. The wings are symbolic in so many ways but it was felt that they represented the spreading of wings of the organisation to further inclusivity, diversity and the promotion of pole for all. The colour represented the IPSF’s commitment to the growth of para pole over the coming years which one day it is hoped will be represented at the Para Olympic Games.